Dublin-based Harris Group, the UK and Ireland’s leading commercial vehicle distributor, has announced the promotion of Andrew Dickinson to Marketing Director, underlining both the company’s ambitious growth plans and its commitment to developing the next generation of leadership talent.
A key part of the future direction of the business, Dickinson joins the senior leadership team as Harris Group continues to pursue new brand partnerships and expand across multiple transport sectors. The appointment follows the recent leadership transition that saw Brian Patterson appointed Chief Executive Officer, with Denise Harris assuming the role of Executive Chairperson.
Dickinson will continue to oversee the Group’s marketing strategy across its vehicle brands – including MAXUS light commercials, HIGER buses and coaches, and Isuzu pickups and light commercials (in Ireland), while his remit now extends to a strategic role across the Group to support future growth initiatives.
Following a highly successful period as Head of Marketing, where he played a central role in strengthening visibility across the group’s vehicle brands, Dickinson has also supported dealer network growth and delivered a number of high-profile commercial initiatives. Most recently, he led Harris Group’s marketing and event strategy for the MAXUS Dealer Conference and the CV Show; both recognised as significantly raising the profile of the Group.
With more than two decades of automotive marketing experience, Dickinson has worked across multiple sectors of the industry, supporting over 25 automotive manufacturers including both premium passenger car and commercial vehicle brands.
He said, “Harris Group is a business with huge ambition, incredible momentum and some of the strongest brands in the industry, so stepping into the role of Marketing Director at this point in the company’s journey is a fantastic opportunity. We’re building real traction across multiple markets, growing our dealer network and pushing the profile of the business to new levels. I’m excited to work with the team to keep driving that momentum forward and help shape the next phase of growth for Harris Group.”
Brian Patterson added, “Andrew has made a significant impact on the business in a short space of time, strengthening the profile of our brands and Harris Group as a whole. He brings a clear strategic focus, strong commercial understanding and a proven ability to deliver results across multiple areas of the business.
“The success of our recent MAXUS Dealer Conference and CV Show activity reflected both the ambition of the Group and, moreover, Andrew’s impressive skillset in delivering the vision of the company. His appointment reveals the confidence we have in his ability to help drive the next stage of growth for Harris Group.”
