Eddie Stobart has seen a superb reaction from the industry to its Black Friday Training Academy social media promotion, offering 25% off training courses. On Friday, November 25th, the leading supply chain, transport and logistics company saw an over 200% increase in drivers and businesses signing up for courses at the Training Academy, compared to the average number of registrations for previous months. This reaffirms the popular decision for Eddie Stobart to open its academy doors to the broader industry in September this year.
The Black Friday offer encouraged drivers to sign up for Cat C or Full Cat C & C+E courses. All of these training sessions will take place at Eddie Stobart’s state of the art facility in Appleton, Warrington. The social media promotion encouraged almost 4,000 visitors to click through for further information, with 122 sharing the promotion with their followers.
Julie Daintith, Eddie Stobart’s Communications Manager, comments: “We’re really excited to see that appetite is there amongst our followers to attend our industry-leading Training Academy to help raise standards and improve safety in our sector. As we continue to see increasing demand on the supply chain in the UK, especially during this peak festive season, it’s brilliant that drivers within the industry are looking to develop their talents further.”
Eddie Stobart will be running further offers and incentives to attendees as part of a Training Academy January sale, offering 10% off training and 20% off driving school courses.
