The Bradford based company, which is celebrating twenty years in business this year, provides a groupage and consolidation service for international logistics companies as well as serving the local business community.
These additional vehicles are the first Volvo trucks to join the 23 vehicle mixed fleet of Freightlink Europe.
According to Freightlink Europe Directors Kevin and Lesley O’Brien, it was partly thanks to the helpfulness of Crossroads’ sales manager Iain Cass that Volvo was chosen as the first Volvo tractor unit marque in the fleet. They explain that the company, which was founded by Kevin twenty years ago with one truck, has a philosophy of working in close partnership with its suppliers. Choosing Volvo is a declaration of the company’s commitment to quality and ambition.
Kevin O’Brien explains how the final decision to choose Volvo came about: “We involved a couple of our drivers. Drivers are very much an important part of our team. Our suppliers and peers also highly recommended Volvo for reliability, performance and fuel consumption. Then, when we talked to Iain Cass from Crossroads, we discovered that we shared not only the same vision for business as the Volvo dealership, but also the same commitment to working with suppliers on a partnership basis. We are looking for long-term relationships, not one off deals. We are confident that Iain Cass and the team at Crossroads will work with us in the same way that we support our customers.”
“We rely on suppliers to be part of the team,” adds Lesley O’Brien. “This is the start of Freightlink Europe’s journey with the Crossroads team. Our Operations Manager Tom Peterson will be involved day to day with Crossroads and we have communicated Freightlink Europe’s maintenance standards and expectations to the dealership. Although we are not European hauliers ourselves, we partner and serve other hauliers involved in international transport. Our dealerships are part of our supply chain and need to understand the importance of vehicle reliability and the requirement to meet strict deadlines.”
The new livery is a wrap which includes the refreshed logo to celebrate 20 years in business. Lesley O’Brien describes the process whereby the design for the livery was initially chosen: “The remit to our designers was to produce a logo which looked good on not only our vehicles, but the web and our literature. We then sought the opinion of our drivers and visitors to the offices before deciding upon the final livery which would best reflect our brand and image – quirky, modern, traditional? The modern one attracted the most votes so that was the one we went with. We think it works on all sizes of vehicle that we operate. Until 2008, we didn’t have any branding on our vehicles. We were somewhat circumspect that our client hauliers would not want their clients to see our vehicles. We were wrong. Our clients love the branding too and are confident in our relationship. The new Volvos are the first to have our refreshed branding and look thoroughly up to date and modern. We are delighted with the results.”
